Getting closer to your customer

Based on a profound understanding of your customer, your organization is in the position to design and enhance products and services that your customers want and love. A newly identified and hence unsatisfied customer need is often the source for innovation.
The Design Thinking and Value Proposition Design methods enable your organization to focus on the customer and its needs from Day One. This is the foundation for designing successful products and services.


Leverage all of your employee’s strengths

All your employees are people with versatile experiences and interests. They have gained knowledge in many areas of life far beyond the working environment.

If you manage to empower your employees via self-organization, delegation of decisions and true team work well in excess of what is considered usual, then creative ideas and true innovation will pop up in an instant.

Learn more about this topic in my seminars Innovation through Modern Leadership and Organizational Forms of the Future. Alternatively, you can organize a conference in the World Café or Open Space formats where your employees are the designers.


Employ iterative working methods

To navigate through uncharted waters in search for innovation requires an iterative, stringent and almost scientific approach. Lean Startup, Business Model Canvas and Scrum are the methods of choice for this purpose.

Only when you rigorously –  and regularly – test your assumptions in relation to the new business model or the new service or product idea at an early stage with potential customers, you can significantly reduce your financial risk of backing the wrong horse.

It is also inevitable to be constantly willing to learn from the market’s feedback and to adapt your assumptions – in each phase of product development.


Andrea SchmittInnovationstrainerinAm Mittelpfad 24aD 65520 Bad Camberg+49 6434 905997+49 175 5196446
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