Privacy Notice

The legal provisions applicable to the protection of your data can be found in the General Data Protection Regulation and in the German Data Protection Act (Bundesdatenschutzgesetz).

Controller within the meaning of data protection law:
Andrea Schmitt
Am Mittelpfad 24 a
D 65520 Bad Camberg
Tel. +49 6434 905997

In the following, you can find information on which personal data (which comprises any data that identify you or make you identifiable such as name, address, email address or user behavior) we collect while you visit our website and how these data are used. Please do not hesitate to contact us by sending an email to if you have any additional questions.

You also have the right to lodge a complaint with a supervisory authority in case of an unlawful use of data. The competent supervisory authority is:

Landesbeauftragte für Datenschutz und Informationsfreiheit
Postfach 20 04 44
D 40102 Düsseldorf
Tel.: +49 211/38424-0
Fax: +49 211/38424-10

1. Collection of server data

During a visit of our website, various server statistics transmitted by your browser to the server of our provider are automatically stored. Information stored includes the name of the website visited, the file, date and time of the visit, the volume of data transferred, notification of successful data retrieval, the browser type (incl. version information), the user’s operating system, the referrer URL (the last visited website), the IP address, and the inquiring provider.

These data are used for the purposes of the statistical evaluation of website visits, and we cannot assign these data to specific persons. Article 6(1)(f) GDPR represents the legal basis for data collection. These data are not combined with other data sources. The IP address is anonymized. Our legitimate interest in the collection of these data is based on the rationale that, based on such data, we can optimize our services we offer for users, e. g. by preventing access from malicious sites or optimizing the access via specific browsers. Apart from that, logging the IP address enables the delivery of the site to the user in the first place.

You generally have the right to object to the collection of data. By way of exception, this right to object is ruled out as a matter of fact since otherwise use of this website would not be possible.

Data are erased after seven days.

2. Use and transfer of personal data

2a. General

We use any personal data provided by you to respond to your queries, for consultation purposes and to perform in accordance with contracts we concluded with you as well as for technical administration purposes. Except in the cases explicitly stated in this Privacy Notice, your personal data shall only be transferred or otherwise transmitted to third parties if this is necessary for the contract to be performed or for accounting/billing purposes, or when you have given your prior consent. You have the right to withdraw your consent at any time with prospective effect (see also Section 5 regarding the rights of data subjects).

2b. Performance of contract

Within the framework of contracts regarding workshops or trainings entered into with you, we collect and store the personal data provided by you, such as name and address, for the purpose of contract performance, e. g. also for accounting/billing purposes.
The data are transferred to banks for accounting/billing purposes. The accounting/billing data are transferred to the tax consultant and the tax authorities based on applicable provisions under tax law.

The legal basis for the collection, processing and transfer of data is Article 6(1)(b) GDPR as far as contract performance is concerned. The legal basis for the transfer of data to the tax consultant and the tax authorities is Article 6(1)(c) GDPR.
These data are erased after expiry of the applicable legal retention periods. To the extent that we are not subject to legal retention periods, the data are erased when the purpose no longer exists.

You shall always have the right of access and the right to object as regards the data stored by us (see also Section 5 regarding the rights of data subjects).

2c. Contact form and request by email

If you use our contact form, we collect and store the name and the email address for the purpose of replying to your request. If you send us a contact request via email, we collect and store the email address and the data included in the email.
The legal basis for this is Article 6(1)(a) GDPR, since you consent to the processing of your data when you use the contact form or send an email. If the request results in a contractual relationship or if the request refers to an existing contractual relationship, the legal basis also refers to Article 6(1)(b) GDPR since the storage of data is necessary for the purpose of fulfilling obligations prior to entering into a contract or obligations under existing contracts.

The data are erased when the purpose for storing the data ceases to exist, i. e. after we replied to your request via email or via the contact form or when the subject matter of the request has been finally clarified. The applicable legal retention periods apply with respect to any ensuing contractual relationship.

You have the right to withdraw your consent at any time without affecting the lawfulness of processing based on your consent.
Further information on your right of erasure and right of access can be found in Section 6 regarding the rights of data subjects.

3. Cookies

This website uses cookies. Cookies are small text files that are stored in your internet browser (e. g. Firefox, Chrome, Microsoft Explorer/Edge, Safari etc.) or by such browser on your computer (your operating system in the narrower sense). Our website recognizes your internet browser upon revisiting our website on the basis of the cookies that include a particular string. We use own cookies, so-called session cookies which are used to memorize the language settings selected by you.

We also use a cookie to store your consent to accept cookies. This cookie is stored for a period of four weeks.

Article 6(1)(f) GDPR represents the legal basis for this. Our legitimate interest is based on the fact that we use the above-mentioned cookies only to enhance the accessibility of the site for you; we do not collect any tracking data and therefore do not infringe your personal rights and your fundamental freedoms.

You can deactivate the acceptance of cookies in your web browser, however, this may have a negative impact on the website’s functionality. See Section 6 for information on your other rights of data subjects.

4. Social networks

The buttons linking to LinkedIn, XING and Twitter are normal links to the relevant networks. The links do not have any additional functions and do not have a tracking functionality. If you do not click on any of these links, no data is transferred to these networks.

5. Use of Matomo (formerly Piwik)

We use the Open Source web analytics service Matomo (formerly Piwik) provided by InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand.
Cookies are stored on your computer for these analytics services. The information collected in this way are stored by the controller only on our server. The user’s personal data are only stored in this location. These data are not transferred to third parties.
Information provided by Matomo on data protection can be found under

Legal basis
We use Matomo to analyze the use of our website and to improve it continuously. Based on the statistics prepared, we can improve our services and present them in a more interesting way. By evaluating the data retrieved, we are able to compile information about the use of the individual components of our website. This helps us improve our website and its user-friendliness on an ongoing basis. These purposes also represent our legitimate interest in the processing of data in accordance with Article 6(1)(f) GDPR. By anonymizing the IP address, the interest of users as regards the protection of their personal data is sufficiently taken into account.

You can object to the evaluation by deleting existing cookies and preventing the storage of cookies. Users should note that deactivating the storage of cookies may have the effect that you may not be able to fully use this website. You can prevent the storage of cookies by selecting the appropriate settings in your browser. You may prevent the use of Matomo by unchecking the box below, thus activating the Opt-out-Plug-in:

We use Matomo with the add-on “AnonymizeIP.” Using this add-on, IP addresses are processed in truncated form only, thus preventing them from being traced back to a specific user. The IP address transmitted by your browser when Matomo is used is not linked to other data collected by us.

6. Newsletter

Mit unserem Newsletter senden wir Ihnen alle zwei Wochen Gedanken und Impulse zum Thema Innovation. Wenn Sie den angebotenen Newsletter empfangen möchten, benötigen wir von Ihnen, neben dem Ankreuzen der entsprechenden Option im Bestellvorgang oder in unserem Newsletterformular eine gültige Email-Adresse. Wir werden Ihnen dann eine Bestätigungsmail zukommen lassen, mit der Sie Ihre E-Mail Adresse und den Wunsch für den Newsletter Empfang verifizieren können. Wir speichern zur Verifizierung Ihrer Anmeldung die IP Adresse, sowohl bei der Anmeldung als auch bei der Aktivierung des Bestätigungslinks Zudem speichern wir zum rechtssicheren Nachweis Ihrer Anmeldung Datum und Uhrzeit der Anmeldung, die angegebene E-Mail Adresse sowie Datum und Uhrzeit der Aktivierung des Links in der Bestätigungsmail.
Sie können jederzeit durch Anklicken eines Links am Ende eines jeden Newsletters dem Empfang weiterer Newsletter widersprechen, ohne dass hierfür andere als die Übermittlungskosten nach den Basistarifen entstehen. Sie können auch eine E-Mail mit der entsprechenden Bitte um Austragung aus dem Verteiler an uns unter senden.

Wir bedienen uns hierbei des Tools „Newsletter2GO“, Newsletter2Go GmbH, Köpenicker Str. 12610179 Berlin. Mit dieser ist eine Auftragsverarbeitungsvereinbarung abgeschlossen. Hierbei wird zum Tracking der Öffnungsrate in den Newsletter eine unsichtbare Grafik eingebaut. Sobald der Newsletter geöffnet wird, wird diese Grafik aufgerufen und es wird erkennbar, wer den Newsletter wann und von wo aus angesehen hat. Zur Messung der Klickrate werden die Empfänger für den Bruchteil einer Sekunde über einen Tracking-Link geleitet, bevor sie zur eigentlich verlinkten Seite gelangen. Dieser Tracking-Link läuft üblicherweise über eine Newsletter2Go-Domain. Weitere Informationen finden Sie hier:

Rechtsgrundlage für die Erhebung und Verarbeitung Ihrer Daten für das Newsletter-Marketing ist infolge Ihrer ausdrücklichen Einwilligung Art. 6 I (a) DSGVO. Die Bedingungen für die Einwilligung und deren Widerruf haben ihre Rechtsgrundlage in Art. 7 DSGVO.

6. Rights of data subjects

a. Right of access

You shall have, at any time, the right to request access to your personal data stored by us. You can request access to the following information. We have to provide the information within one month:

  1. purposes for which personal data are processed;
  2. the categories of personal data being processed;
  3. the recipients or the categories of recipients, respectively, to whom your personal data have been or will be disclosed;
  4. the envisaged period for which your personal data will be stored, or, if specific information cannot be provided, the criteria used to determine that period;
  5. the existence of the right to request rectification or erasure of your personal data, the right of restriction of processing of personal data by the controller or to object to such processing;
  6. the right to lodge a complaint with a supervisory authority;
  7. where the personal data are not collected from the data subject, any available information as to their source;
  8. the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject. Please note that we do not use such automated decision-making.
  9. whether your personal data are transmitted to a third country or an international organization. In this context, you may request to be informed about the appropriate safeguards in accordance with Article 46 GDPR in connection with the transmission.

b. Right to rectification

You have the right to obtain from us without undue delay the rectification of inaccurate personal data concerning you or to have incomplete personal data completed.

c. Right to erasure

Claim to erasure
You have the right to have your personal data erased without undue delay, and we have the obligation to erase such personal data without undue delay where one of the following reasons applies:

  1. your personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;
  2. you withdraw your consent on which the processing was based on in accordance with Article 6(1)(a) GDPR, and where there is no other legal ground for the processing.
  3. you object to the processing of your personal data pursuant to Article 21(1) GDPR that we collect based on our demonstrated legitimate interest (e.g. in case of Google Analytics) and there are no overriding legitimate grounds for the processing, or you object to the processing within the context of direct marketing pursuant to Article 21(2) GDPR.
  4. your personal data have been unlawfully processed by us, for example without your consent or any legitimate interest.
  5. your personal data have to be erased for compliance with a legal obligation in EU law or German law that is applicable to us.
  6. the personal data have been collected in relation to the offer of information society services referred to in Article 8 GDPR as regards you as a minor.

Where we have made your personal data public and are obliged pursuant to the above to erase the personal data, we shall take reasonable steps to inform the companies with the websites where the data have been published about your request to erase such data and shall demonstrate that you as data subject have requested to erase any links to, or copy or replication of, those personal data.

The right to erasure shall not apply to the extent that processing is necessary

  1. for exercising the right of freedom of expression and information;
  2. for compliance with a legal obligation which requires processing by EU or German law, e. g. within the context of the retention periods applicable under tax laws, or for the performance of a task carried out in the public interest or in the exercise of official authority vested in us;
  3. for reasons of public interest in the area of public health in accordance with Article 9(2)(h) and (i) as well as Article (9)(3) GDPR;
  4. for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Article 89(1) GDPR in so far as the right to erasure is likely to render impossible or seriously impair the achievement of the objectives of that processing; or
  5. for the establishment, exercise or defense of legal claims, e. g. in court proceedings.

d. Right to restriction of data processing

You have the right to obtain from us restriction of processing where one of the following applies:

  1. you contest the accuracy of the personal data, for a period enabling us to verify the accuracy of the personal data;
  2. the processing is unlawful and you oppose the erasure of the personal data and request the restriction of their use instead;
  3. we no longer need the personal data for the purposes of the processing, but you require them for the establishment, exercise or defense of legal claims;
  4. you object to processing of your personal data we have collected based on our demonstrated legitimate interest (e. g. in case of Google Analytics) pending the verification whether our legitimate grounds override your rights.

Where processing has been restricted based on the above-mentioned grounds, such personal data shall, with the exception of storage, only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person (e. g. private or public limited companies), or for reasons of important public interest of the European Union or of a Member State.
If you have obtained restriction of processing, you shall be informed by us before the restriction of processing is lifted.

e. Notification obligation

If you have established towards us your right to rectify, erase, or restrict processing, we are obliged to communicate any rectification or erasure of your personal data or restriction of processing to each recipient to whom your personal data have been disclosed, unless this proves impossible or involves disproportionate effort.
We shall inform you about those recipients if you so request it.

f. Right to data portability

You have the right to receive personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format. You also have the right to transmit these data to another company without hindrance from us where

  1. the processing is based on consent pursuant to Article 6(1) GDPR or on a contract pursuant to Article 6(1)(b) GDPR and
  2. the processing is carried out by automated means.

In exercising this right, you shall have the right to have your personal data transmitted directly from us to another company, where technically feasible. This shall not adversely affect the rights and freedoms of others.
The right to data portability shall not apply to processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

g. Right to object

You have the right to object on grounds relating to your particular situation at any time to processing of your personal data which is based on Article 6(1)(e) GDPR (processing necessary for the performance of a task carried out in the public interest) or Article 6(1)(f) GDPR (processing subject to the demonstration of our legitimate interest, e. g. in the case of online marketing), including profiling based on those provisions.
We shall no longer process your personal data unless we demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms or for the establishment, exercise or defense of legal claims.
Where your personal data are processed for direct marketing purposes, you shall have the right to object at any time to processing of your personal data for such marketing, which includes profiling to the extent that it is related to such direct marketing
If you object to processing for direct marketing purposes, your personal data shall no longer be processed for such purposes.
In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, you may exercise your right to object by automated means using technical specifications.

h. Right to withdraw the declaration of consent under data protection law

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of your consent shall not affect the lawfulness of processing based on consent before its withdrawal.

i. Contact regarding rights of data subjects

To the extent that we do not allow for your rights to be exercised directly within the context of processing, for example in case of canceling your newsletter subscription, please contact us by sending an email to or by sending a letter to the address stated in the legal notice.

This website uses a so-called “Session Cookie“ to save the language version you chose and to secure the contact form. This session cookie is deleted automatically when you quit your browser. If you agree, your consent is saved in another cookie for four weeks. Furthermore we use the statistic tool Matomo which uses another cookie. You can find more information and the possibility to opt-out from Matomo in ourprivacy police.